JICCE (한국정보통신학회)
Current Result Document :
| 한글제목(Korean Title) |
Influence Maximization Scheme against Various Social Adversaries |
| 영문제목(English Title) |
Influence Maximization Scheme against Various Social Adversaries |
| 저자(Author) |
Giseop Noh
Hayoung Oh
Jaehoon Lee
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| 원문수록처(Citation) |
VOL 16 NO. 04 PP. 0213 ~ 0220 (2018. 12) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
With the exponential developments of social network, their fundamental role as a medium to spread information, ideas, and influence has gained importance. It can be expressed by the relationships and interactions within a group of individuals. Therefore, some models and researches from various domains have been in response to the influence maximization problem for the effects of “word of mouth” of new products. For example, in reality, more than two related social groups such as commercial companies and service providers exist within the same market issue. Under such a scenario, they called social adversaries competitively try to occupy their market influence against each other. To address the influence maximization (IM) problem between them, we propose a novel IM problem for social adversarial players (IM-SA) which are exploiting the social network attributes to infer the unknown adversary’s network configuration. We sophisticatedly define mathematical closed form to demonstrate that the proposed scheme can have a near-optimal solution for a player.
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| 키워드(Keyword) |
Novel influence maximization
Social adversaries
Social networks
Word of mouth spreading effect
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| 파일첨부 |
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